Xbox Partners With ESPN for First-Ever College Football Xbox Bowl on December 18

Xbox Wire
Thu, 04 Dec 2025 18:00:00 +0000

The Xbox Bowl, the first college football bowl sponsored by Xbox, will take place on December 18 at 9 p.m. ET in Frisco, Texas, featuring Missouri State against Arkansas State. Xbox aims to enhance the fan experience with themed activations. Arkansas State, led by QB Jaylen Raynor, seeks its third consecutive bowl win, while Missouri State aims for its first bowl victory. The event replaces the Bahamas Bowl and is part of ESPN Events' portfolio.

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Xbox has partnered with ESPN to sponsor the inaugural 'Xbox Bowl' on December 18, featuring a college football matchup between Missouri State and Arkansas State. The event will showcase Xbox branding, including a logo resembling an Xbox controller, and will be broadcast on ESPN2 at 9 PM ET. Chris Lee from Xbox marketing emphasized the collaboration's aim to enhance fan engagement. Tickets for the event will be available soon at www.XboxBowl.com.

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Microsoft is sponsoring the first-ever "Xbox Bowl" on December 18, featuring Missouri State against Arkansas State, replacing the Bahamas Bowl. The event will include Xbox-themed moments and activations, hosted at the Ford Center in Frisco, Texas, and broadcast by ESPN. Xbox marketing boss Chris Lee aims to enhance the game day experience for both seasoned players and newcomers. The bowl season starts December 13 and ends with the championship on January 19.